1. Dell Case Study
People buy Dell computers because of the reputed name brand and the reputation that Dell has gained over the years, along with the fact that the computers are marketed pretty well too. ... This segmentation is very necessary, as business based customers generally need mainframes and different types of equipment opposed to the ordinary user at home who would just need the bare minimum to do his/her computing. ... Dell computers are reliant and effective and exactly what one would need compared to buying a generic computer which does not match all your requirements. Getting that message across t...
- Word Count: 720
- Approx Pages: 3