1. Direct Marketing
It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. ... Technology, especially computer technology, continues to develop at a rapid pace and ideas are changing constantly. ... Response analysis where the results of the campaign are examined for effect...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate