Its best-known hardware products include Mac personal computers, iPhone, iPad and iPod. ... Furthermore, Apple sells various compatible products including application software and accessories for its hardware products. ... In order to fit with this new development in 2007 Apple Computer, Inc. became Apple Inc. because computer were no longer the company`s singular focus. ... Continual investments in hardware, software and services are done to prosper innovations. ... The goal is to "bring the best user experience to customers through innovative hardware, software and services." ...

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Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company's products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, t...

• Word Count: 6724
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School

., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. ... The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. ... Apple's creation is not only on a certain software or hardware, but also a new business mode which broke traditional "different factory make different part and then organize it into a whole machine with a third p...

• Word Count: 2813
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate