It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. ... However, as already mentioned, direct marketing has evolved with the advances in computer technology. The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data t...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate