There are still many controversies regarding this method. ... ABA- Founders, Methods and Techniques The history of ABA (applied behavior analysis) can be traced to our founding fathers who wanted to develop a procedure for social issues surrounding troublesome behaviors. ... ABA involves taking a skill and breaking it into small components of learning such as how to play with toys, sleep, decrease self-injuries, and learn social skills. ...
The Cognitive theory suggests that we are aware of this problem and that there are two things to consider when constructing a message to avoid this- the current involvement of the individual, and distraction methods. ... For these reasons distraction methods are vital to avoid negative cognitive thoughts. ... Panadol used a similar method of persuasion after their crisis with box tampering. ... Another theory to be used here is the Balance Theory that looks at the balance between attitudes towards different components and therefore the formation of one ...
