1. Globalisation
International film complexes, like Warner Cinemas placed all over the world will also help to keep profits coming. " A 1996 advertising industry survey of 20.000 consumers in nineteen nations revealed that 41.5 percent of the respondents considered US cultural fare to be excellent or very good, more than twice the figure for any other nation" (O"Sullivant, 1990:179). ... Every country has an MTV personalised, Taking Brazil into account, MTV is presented by Brazilian's well known personalities and Brazilian music is played, kids see Disney characters and The Simpsons as national pers...
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- Grade Level: Undergraduate