1. Advertisements are Ideologically Problematic
This contrasts the female based sexism where subvert or overt sexist messages generally suggest to women that there product can assist them in looking like the model in the advertisement and that this will assist them in attracting a quality male. ... This advert from the early eighties contrasts the way females are depicted as less than males or the weaker of the species. ... The difference between a child playing with Lego, a product whose target audience is children, compared to the Burger King ad of a grown woman being sexualized is clear and while it is not likely that advertising compan...
- Word Count: 1800
- Approx Pages: 7
- Has Bibliography
- Grade Level: Undergraduate