1. Marketing Ocean Park and Disneyland in Hong Kong
Through secondary sources, such as: newspaper articles, internet information and textbooks, Ocean Park's marketing mix is analyzed, comparing to that off Disneyland's. ... In order to investigate how effectively Ocean Park competes with Disneyland, in terms of its marketing mix, each of businesses marketing strategies will be compared and contrasted. 2. ...
- Word Count: 4350
- Approx Pages: 17
- Has Bibliography
- Grade Level: Undergraduate