Hence, Starbucks needs to review their marketing strategy, update special promotions and distinctive campaigns, or even exploit on the aspect of public relation to inspire their good image to consumers in order to make a key competitive advantage compared to their rivals. ... To prove this point, the figure shown that Starbucks spent $38 million on advertising, compared to $782 million and $116 million by McDonalds and Dunkin Donuts respectively.(). ...
At the conclusion of the study, Gap's television commercial was far more effective in reaching its targeted audience compared to Polo Jeans Co.'... Set in the contrasting colors, black and white, with bright red writing, one of Polo Jeans Co.'...
IKEA differentiated itself because their products were different when comparing them to conventional products in the market. ... There is a contrasting difference in the purchases made by the traditional customer and their new target market purchasing behavior. ...
Globalization is one of the most powerful concepts in today's economic development. National companies are highly attracted to the global market, and their interaction with foreign countries is becoming inevitable. For this reason, Wang claim that globalization results in the homogenization of bu...