1. Three Dimensions of Advertising
Furthermore, women more strongly than men perceived online buying to be less emotionally engaging, often lacking in thrill and excitement compared to conventional buying. ... In contrast, gender differences in online buying motives were less obvious. ... In contrast, gender differences in online buying were drastically reduced as both genders displayed similar buying motives. ... Furthermore, compared to conventional buying, their functional motivations were strengthened online while their psychological motivations, especially social-experiential concerns, were diminished. ... In contrast, the...
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- Approx Pages: 5
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- Grade Level: Undergraduate