I have chosen to analyse the advertisement for the Lynx Apollo (2013) deodorant in order to illustrate the ways in which ideological content can be used to reiterate the hegemonic ideals of the dominant and ruling minority, upon the subordinate and working class majority, as seen from a feministic theoretical position. ... I have chosen to perform a critical analysis on the Lynx Apollo (2013) advertisement which promotes the new fragrance for men from a feministic theoretical approach. ... Sexual, fragile, needing to be dominated by the authorial male, she is employed to appeal and provide for...

• Word Count: 691
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate