- Prologue: Getting started with a core strategy - Chapter 1: Onsite Content. Applying your core strategy to this channel - Chapter 2: Blog. What you need to know to include a blog in your strategy - Chapter 3: Offsite Content. How your core strategy affects offsite channels - Chapter 4: Governance. ... I like to use this approach because it speaks to our innate love of story (so it helps people engage) and it also speaks to the journey a company is embarking on (which helps people envision the road ahead). ...

• Word Count: 3593
• Approx Pages: 14
• Grade Level: High School

With the rise of large corporations come the bombardment of marketing and the depletion of honesty and integrity. Companies such as McDonald's and Nike, Disney and Starbuck's all have one major common asset. This asset being the gross money invested into their marketing strategy, to make the uninf...

• Word Count: 2559
• Approx Pages: 10
• Has Bibliography

Chapter 1 - Introduction The topic of this thesis focuses on participation in sports by a company. ... Today, car racing is still a sport that offers entertainment to people all around the world in many forms and ways such as circuit racing, rallying, off road racing and drag racing. ... Chapter 2 - Literature Review Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. ... A consumer will use one or several of these categories on the road to becoming brand lo...

• Word Count: 9844
• Approx Pages: 39