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Chapter 1 - Introduction The topic of this thesis focuses on participation in sports by a company. ... Chapter 2 - Literature Review Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. ...
In chapter one of the book, Mass Media Research: An Introduction, the authors, Roger D. ... Dominick, state, "The term mass media refers to any form of communication that simultaneously reaches a large number of people, including but not limited to radio, TV, newspapers, magazines, billboards, films, recordings, books, and the Internet" (2). ...