For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. ... However, modern cell phones are no longer a single use device. Most cell phones are equipped with internet access and capable of connecting to the web which itself is a mass medium. A question arises of whether this makes cell phones a mass medium or simply a device used to access a mass medium (the internet). There is currently a system where marketers and advertisers are able to tap into satellites, and broadcast commercials and advertisements directly to c...

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• Grade Level: Undergraduate