They also send these short advertisements to cell phones and Personal Digital Assistants (PDA). ... This new way of advertising has become a trend and Agencies have now started explore their horizons by sending personalized emails to PDAs, cell phones and home computers, creating the illusion of a personalized email. ...

• Word Count: 1431
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

We are in the midst of a marketing revolution. The revolution for personalized applications of communication vehicles is the driving force behind the marketing practices of the twenty-first century. In this on-going revolution, change is one of the most affluent factors. A factor that drives the w...

• Word Count: 1999
• Approx Pages: 8
• Grade Level: Undergraduate