1. Marketing
They produced different cars for different price ranges while Ford believed in one model, the Model T. ... In order to become the top company, both Ford and General Motors had to figure out a way to mass-produce cars in order to have the upper hand in Tedlow's strategy of profit through volume. ... In 1921, Ford's Model T held 55.67% of the market share while General Motors had a range of cars that combined held half or 22.87% of the market. ... They both held contracts with dealerships who sold their cars for a commission. ... Instead of sticking to one model (Model T), they ...
- Word Count: 1771
- Approx Pages: 7
- Grade Level: Undergraduate