1. Principles of Responsible Commerce
In late 1960's, Ford decided to build a lightweight car to compete with increasingly popular Japanese cars. ... Thus actually Ford executives knew of risk before the car went to production. ... Compare the dollar costs to Ford of modifying the car to make it safer, with the dollar benefits of doing so for all other stakeholders, that is, deaths and injuries avoided from rear end collisions. Total benefit of modification over lifetime of the car was 49.5 million dollars and total benefit of modification over lifetime of the car was 137.5 million dollars. ... Between 1971 and 1978, up to 50...
- Word Count: 1947
- Approx Pages: 8
- Grade Level: Undergraduate