1. Family Influence Consumer Behaviour
... younger. Children who watch a lot of television want more toys seen in ads and eat more advertised food than children who do not watch as much television. Internet: A survey of Canadian children ages 9 to 17 shows that 99 percent have been on the Internet, and 79 percent have access at home. Kids' favourite activities on the Web involve music, e-mail, surfing ... and used for advertising compared to 85 publications in 1986. Fast-food marketing is one contributor to obesity in children. The Heart and Stroke Foundation discovered that 25 percent of Canadian children between ages 7 and 12 ...
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