Starbucks success is based on innovation, product quality and the internal culture they have created as they continue to focus on making the world a better place, while serving coffee. ... He believed that a similar coffeehouse culture could be emulated in Seattle with great potential. ... This was a big acquisition as the total number of stores escalated to seventeen and began operating in Seattle, Chicago and Vancouver, Canada. ... In 1997 the Starbucks Foundation was established by funding literacy programs in the United States and Canada, with a focus on developing young leaders, communit...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respect...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School

Introduction Company overview Starbucks, the coffee making and serving company took its unique name from a character of the novel "Moby Dick- and has its roots in Seattle, Washington. Here you can still find the very first coffee shop at the pike place market, which has been opened since 1971. In 1987, Starbucks was bought by Howard Schultz and ever since has been exploring all over the United States. Today Starbucks is the most known chain of coffeehouses around the world (Lambert, Emily "The buck stops here-, Forbes 2003 Volume 171, p.52). There are over 6500 coffee stores all over No...

• Word Count: 2790
• Approx Pages: 11