1. Consumer Behaviour and the Decision Making Process
... affected by different psychological factors such as perception, learning, values and attitudes and motivation. (Kotler et al.2005) Perception is the active fact searching of a person which is influenced by earlier information and beliefs. The perception process and the ability to perceive is affected by different stimuli's and the characteristics of the individuals. When perceiving a person selects, organizes and interprets information to form a meaningful ... effect; when a consumer mimics other people (Zimbardo et al.2009) and on the third level the person uses past experiences to mak...
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