1. Building and Managing Business Communications
It is about thinking and elaborating business strategies that will impact the entire business organization. ... It offers an excellent opportunity to communication scholars having a good understanding of management and marketing mix. ... As a communication expert you will have an opportunity to know the media habits and lifestyles of important consumer segments. ... A Master's or Doctoral degree in communication studies with a formal education/specialization in marketing communication is recommended for more opportunities. ... A strong leadership, team development and networking skills ma...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate