And the management also believes that if the rents go higher, they might have to consider an exit strategy or give up on expansion to pay the investors back. ... I also feel this "word of mouth" promotion doesn't give the management any control in influencing potential customer. ... Many of these stores follow traditional bakery with breads but might consider desserts as complementary products to increase sales or check. ...

• Word Count: 2190
• Approx Pages: 9
• Grade Level: Undergraduate