A brief summary of the book The book is divided into 4 parts. ... The final fourth part of the book is devoted to a discussion of how shoppers psychologically react to shopping environments. Much of this discussion covers and reinforces ground that he dealt with in earlier sections of the book, but there is some additional material introduced. ... The book is worth reading for shoppers - to see one's own behavior - and shopkeepers. ... What I was most impressed and learned Why we buy is an excellent book supplement for studying about consumer behavior. ...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: Undergraduate

Before the problem of emotions can be solved, Warren Shibles, author of the book Emotions, states that it must first be determined what an emotion is. ... The summary of there theories is on a level which is somewhat understandable for the average human. ...

• Word Count: 1479
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School