In Eric Ries' book, "The Lean Startup," Ries breaks down a vision of what a new startup should strive to be. ... Throughout my paper I will give a summary of The Lean Startup from beginning to end. ... Finally, I will wrap up with a few of my thoughts about the book and how it may or may not apply to marketing. ... One of my favorite concepts in the book is that we shouldn't ask the question "Could we build it?... Overall, I liked Ries' book, but didn't love it. ...

• Word Count: 2003
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School