Nine years later Howard Schultz, vice president and general manager of U.S. operations for Hammarplast "a Swedish maker of stylish kitchen equipment and house wares "noticed that Starbucks was placing larger orders than Macy's for a certain type of drip coffeemaker. ... He also noted that the makers of supermarket blends prefer lighter roasts because they allow higher yields since the longer a coffee is roasted, the more weight it loses. ...

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• Approx Pages: 20

EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respect...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School