1. Comments and reviews on "Why we buy: The science of shopping
A brief summary of the book The book is divided into 4 parts. ... The final fourth part of the book is devoted to a discussion of how shoppers psychologically react to shopping environments. ... The book is worth reading for shoppers - to see one's own behavior - and shopkeepers. ... What I was most impressed and learned Why we buy is an excellent book supplement for studying about consumer behavior. ... Concerning consumer behavior and developing marketing strategies: For the consumer behavior and marketing, Why We Buy is a remarkably fresh guide, offering concrete and usable ad...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate