The Crowd Goes Wild is a famous evening sport entertainment show, airs for half an hour at 7 pm weekdays on New Zealand nationwide free-to-air TV channel- RPIME TV (Prime TV, 2006). ... Despite the fact that both shows are free-to-air channels, however, one belongs to a private media company (The Crowd Goes Wild owned by Sky TV) and the other belongs to the government. ... It is clear that unlike The Crowd Goes Wild's Kiwi-focused strategy, Code mainly targets on Maori/Pacific Island viewers since the show is aired on Maori Television- a government owned channel with the main mission of &...

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• Approx Pages: 12
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• Grade Level: Undergraduate