The strong blue color suggests stability and reliability, and exudes a warm and intimate feeling. ... The three major brands adopt similar channel and distribution strategies. They all have indirect and direct channels. They adopt three indirect channels: 1. ... Two direct channels are used: 1. ...
Company proved its versatile introducing lines for women, kids and Sport lines Polo Sport Women and Sport Men, Blue Label and Purple Lable. ... They have the same strategy when it comes to distribution channels trying to narrow down the places where customers can purchase their products to their own stores or selective high end retailers in order to establish exclusivity. ...
A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP OF HOTELS Brands never die. They are meant to live forever. However, their luster fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. ...
