Perhaps most shockingly, Pabst Blue Ribbon (PBR) sales are up 6 million barrels a year, despite no advertising whatsoever. ... Millennials live and breathe digital more so than their older counterparts so Budweiser has shifted its marketing spend towards digital channels in an effort to increase awareness and sales amongst this highly coveted consumer segment. ... On social channels, the target audience skews overwhelmingly millennial. ... They do this through multiple channels: Facebook, Twitter, Instagram, Youtube, Pinterest, and blogs/microsites centered around promotional events. ...

• Word Count: 2270
• Approx Pages: 9
• Grade Level: Undergraduate