Consumer behavior studies prove that consumers should be divided into groups based on their demographics (Solomon 2002, 9). ... The values and attitudes are an important part of the world-image of a person. Values present the goals, which guide one's thinking. ... (Zimbardo et al.2009) Self-Transcendence: Needs to further some cause beyond the self Self-Actualization: Needs to fulfill potential, have meaningful goals Esteem: Needs for confidence, sense of worth and competence, self-esteem and respect of others Attachment and Affiliation: Needs to belong, to affiliate, to love and be loved...

• Word Count: 3407
• Approx Pages: 14
• Has Bibliography

Abstract In most instances, positive psychology is attributed to the study of negative traits of the human self, such as mental disorder. ... Introduction Positive Psychology is a term coined by Abraham Maslow, which he wrote first as the title of his book, Motivation and Personality. ... The distinction that positive psychology possesses is that it is possible to describe it as the study of happiness among human beings. ... For instance, one of the classifications, VIA, has one of the world's largest databases detailing the various character strengths that could potentially be used to m...

• Word Count: 3291
• Approx Pages: 13
• Has Bibliography
• Grade Level: Undergraduate