Basketball When we talk about the relationship between Nike and Basketball, who does people think about? ... He was a very competitive player that enjoyed the game and a very well educated hansom man outside the courts. ... However, in the 1992 Olympic Games in Barcelona (Spain), the US basketball team with Jordan's leadership obtained the gold medal with a very spectacular game. ... Nike's global marketing strategy for basketball apparels was based on Michael Jordan and when he decided to leave the game for the first time the company faced a big problem. ... Moreover Jordan came b...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

Weber-Stephen's Keg-R-Que George Stephen, founder of Weber-Stephen Products Co., designed his first kettle-shaped barbecue grill in 1951, and sparked a backyard revolution. He was tired of complaining about flat, open braziers that exposed his food to wind, ashes, and charring flare-ups, he decided to put a lid on it "literally. (www.weber.com) At the time, George worked at Weber Brothers Metal Works just outside of Chicago, welding large metal spheres together to make buoys. In creating these spheres for Weber Brothers, his idea took shape. He knew a rounded cooking bowl with ...

• Word Count: 4000
• Approx Pages: 16
• Has Bibliography
• Grade Level: High School

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39