As a young man growing up watching basketball, Michael Jordan was one of my icons. Many people would agree that Michael Jordan is the best basketball player to ever play the game. ... Think of all the young boys who beg their parents to buy them $150 basketball shoes because they are "Jordan's." ... Besides, would you rather see just another boring salesman on television or a famous all-star basketball player from a championship team? ...

• Word Count: 1077
• Approx Pages: 4
• Grade Level: High School

Basketball When we talk about the relationship between Nike and Basketball, who does people think about? ... He was a very competitive player that enjoyed the game and a very well educated hansom man outside the courts. ... However, in the 1992 Olympic Games in Barcelona (Spain), the US basketball team with Jordan's leadership obtained the gold medal with a very spectacular game. ... Nike's global marketing strategy for basketball apparels was based on Michael Jordan and when he decided to leave the game for the first time the company faced a big problem. ... Moreover Jordan came b...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

Because of the savvy, yet quality products that Huffy came up with, its no secret that they are proven when talking about the best products that the game has to offer. The reputation of Huffy Sports has driven the National Basketball Association, NCAA, and USA Basketball to make Huffy their officially licensed company. ... The bolt was sharp and in the way when basketball players drove to the hoop. ... Buying a new basketball system, fighting to get money back for the one they already own, or just quitting the game are just a few. ... Do I want a basketball system that is portable? ...

• Word Count: 2307
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School

Weber-Stephen's Keg-R-Que George Stephen, founder of Weber-Stephen Products Co., designed his first kettle-shaped barbecue grill in 1951, and sparked a backyard revolution. He was tired of complaining about flat, open braziers that exposed his food to wind, ashes, and charring flare-ups, he decided to put a lid on it "literally. (www.weber.com) At the time, George worked at Weber Brothers Metal Works just outside of Chicago, welding large metal spheres together to make buoys. In creating these spheres for Weber Brothers, his idea took shape. He knew a rounded cooking bowl with ...

• Word Count: 4000
• Approx Pages: 16
• Has Bibliography
• Grade Level: High School

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39