EXECUTIVE SUMMARY The Chicago Bears are opening their new stadium for home football games in 2003. A new marketing strategy should be implemented based on new as well as long-time fans. The two main target markets should be directed towards recent graduates and fathers who want to pass on the tradition of Chicago Bears" football. Recent Graduates The first way to market the ticket sales for the new stadium is through the recognition of accomplishments of recent high school or college graduates. Special prices should be allowed for season as well as individual ticket sales. ...

• Word Count: 3278
• Approx Pages: 13
• Grade Level: High School