1. Marketing Strategy
It is regionally organized and centralized. 90 % of operations in terms of turnover are in UK, while 10 % are in joint-ventures with a French company in Spain, Holland, Australia and the US. ... Company is by type of work divided into 9 divisions which have following shares in turnover in 2002: EU Building and Engineering 30% Civil Engineering 20% Industrial Engineering 14% Homes 14% Overseas 10 % Development 7% Plant and Transport 3% Products and other trading 2% In EU building and Engineering Division which is in terms of turnover and profits largest division ...
- Word Count: 661
- Approx Pages: 3
- Grade Level: High School