1. Distribution Strategy
Nonetheless, this presentation will demonstrate that McDonald's distribution strategy is effective in many cultures. ... Intensive Distribution On the other hand, McDonald's opened its first restaurant in Australia in December 1971. Today there are more than 690 restaurants throughout Australia and serving in excess of one million customers per day and employing over 55,000 staff. ... The experiences in Australia demonstrate that doing such can result in improved sales and profitability. ... For instance, McDonald's Blacktown is one of McDonald's Australia's newest...
- Word Count: 869
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate