1. Business Case - The Nike Controversy
Then Phil Knight purchased two hundred shoes from the Japanese shoe company Asics. ... He helped to convert many athletes to wearing the young company's shoes. ... With the Air Jordan, Nike is established as the technological leader in the industry. ... In the late 1990's, the popularity of what the industry calls "brown shoes" took off; these shoes took away twenty percent of athletic shoes sales and Nike's profits dropped 69% in the one quarter (Jenkins 1). ... In 1995, an Indonesian pair of Nike shoes selling for $70 had a labor cost of ...
- Word Count: 1742
- Approx Pages: 7
- Has Bibliography
- Grade Level: High School