1. Ethnic Groups in Advertising
"Asian Americans are strongly associated with technical know-how" (Farhi). ... It is hard for Asian American students to live up to the expectations that commercials and advertisements portray. "You might have some but not all of the traits expected of you as an Asian American"(Model Minority). ... Just as Asians are given the stereotype as nerdy, African- Americans are shown to be exotic and from an unknown world, or even rarely appear in ads at all. ... Just as both African-Americans and Asian Americans are given false stereotypes, advertisers also portray Latino American...
- Word Count: 1817
- Approx Pages: 7
- Has Bibliography
- Grade Level: Undergraduate