As the purpose of this essay I will analyse a specific advertisement in semiotic terms and techniques, and explore how meaning is constructed. ... The photograph is an ironic sign, meaning the image literally looks like that it refers to. ... Finally, I would like to note that the study and semiotic analysis of advertisements is both interesting and beneficial. ... Advertisements contain many messages, both obvious and hidden, making their analysis both complex and sometimes surprising. ... Therefore it is of essential to consider the audience reaction in any analysis of advertisements. ...

• Word Count: 1541
• Approx Pages: 6
• Has Bibliography

A SEMIOTIC ANALYSIS OF AN ADVERTISEMENT A logical place to start may be to ask "What is semiotics?" ... (Saussure, 1974) "A rose is a symbol of love or passion not because a rose looks like love or passion or even because the flower causes it. ... (Watson, 1998:42) Within this essay, I shall undertake a semiotic analysis of an advertisement. ... It basically means that you are highlighting what you want as the preferred reading of the text. ... this advert connotes that throughout the summer you could have fun, be cool, smart n" sexy just like the model in the picture. ...

• Word Count: 1513
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

But a photograph is a construction and can only be a representation of reality, and as this essay will highlight what is accepted as real depends on cultural contexts, historical contexts, literacy's and ideologies. ... This essay will use Ferdinand de Saussure's semiology (which originated at the end of the nineteenth century) as a tool of analysis to understand the attached photograph from the Sydney Morning Herald. ... However I recognise these things because I know what our politicians look like and a fully green or red room is parliament. ... As Kress and van Leeuwen's...

• Word Count: 1907
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate