They want you to feel bad about yourself because they want you to feel like you need their products to improve your well-being. As the film "The Ad and the Ego" tells us, advertising will never give off the message that you are okay, or that you should "just be you". They want you to feel like you are incomplete without whatever product they are attempting to sell to you. ... The way that you view yourself is ultimately the most important perspective you can get because no one knows you better than you know yourself. If you have a negative self-image you will portray that image to other...

• Word Count: 1622
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

The pebbles are the other things that matter like your job, house, and car. ... As long as we had something like a Nike symbol on our socks, we could fit in and be not cast out like the ones who were wearing the Payless shoes. ... If you watch the Lifetime Channel, you"re more likely to see sappy spots like, packaged foods that appeal to moms, and assorted items geared toward woman. ... When something or someone like Austin Powers becomes an icon of the moment, advertisers begin to take action. You see him almost everywhere you go. ...

• Word Count: 1981
• Approx Pages: 8
• Grade Level: High School

What girl or women would not want to look like them? ... Beauty is now related to being skinny and being skinny is related to being healthy and if you are fat or lets say an average weight, you are considered as ugly and unhealthy. ... Today sexy is only considered when you ar showing a lot of skin. If you are covered you are assumed to be out of style and out of fashion. ... Even though when you go to most parts of Toronto you will see mostly colored people around more tan white people. ...

• Word Count: 2019
• Approx Pages: 8
• Grade Level: High School

The ads seem to say, "this could be you." ... Like all myths, the stories these ads tell have a moral to them. ... For example, the Dial soap ads use the slogan, "aren't you glad you use Dial? Don't you wish everyone did?" ... Whereas the Dial ads try to subtly hint that you'll become one of those people cast from society if you don't redeem yourself, the sermons tend to blatantly tell you that you'll become one of those people cast from God's Kingdom if you don't redeem yourself. ...

• Word Count: 1761
• Approx Pages: 7
• Grade Level: High School

The ads seem to say, "this could be you." ... Like all myths, the stories these ads tell have a moral to them. ... For example, the Dial soap ads use the slogan, "aren't you glad you use Dial? Don't you wish everyone did?" ... Whereas the Dial ads try to subtly hint that you'll become one of those people cast from society if you don't redeem yourself, the sermons tend to blatantly tell you that you'll become one of those people cast from God's Kingdom if you don't redeem yourself. ...

• Word Count: 1811
• Approx Pages: 7
• Grade Level: High School

Television advertisements are more direct as most of the time you see someone talking directly to you. ... All but one of them starts with "could you" which is effective because this refers back to the slogan and the main question they are asking you - ""could you" join the police?" ... When reading the text it sounds like spoken language - like a voice-over, making it very conversational and personal, involving the reader through the usage of "you". ... After that, "Could You?" ... The "Could You?" ...

• Word Count: 2137
• Approx Pages: 9
• Grade Level: High School

Mass Media Have you ever had an original thought? ... We see images on television and we will do anything to look like that certain someone. ... I would like to take this time to discuss one program in particular. ... From a sci-fi fantasy like Star Wars to an emotional roller coaster like Forrest Gump, movies offer not only an escape but also the opportunity to learn and appreciate new things. ... When people are manipulating you, telling you to buy this perfume, with this pair of jeans you will be sexy-and you believe them! ...

• Word Count: 1699
• Approx Pages: 7
• Grade Level: High School

As time moved on shows like Carol Burnett and David Nixon-"happy shows" indicated the status and the position of the relationship. ... This adds is basically saying to the public if you buying Bebe you to will look as glamorous as this girl. ... The smile on her face suggests that if you buy Bebe you will be happy. ... This advertisement manipulates and influences the audience through image and appearance its saying if you dress like this you can be successful and glamorous. ... The add suggests that you could be successful, famous and adored if you buy Bebe products and look like the girl...

• Word Count: 1435
• Approx Pages: 6

You can see that the girl is quite pretty, so this would make a person look at the ad. Most advertising companies use sexually attractive people, to attract the opposite sex and to make people of the same sex want to be like them. ... This makes us think of America's declaration of independence from Britain, and is implying that if you wear "Tommy Girl" you will be just as independent as America and a successful person. It is trying to say that the perfume is American and by wearing the perfume you will be proud and be able to break free of anything that is holding you back, like America ...

• Word Count: 1330
• Approx Pages: 5
• Grade Level: High School

You never know where she"ll turn up" (Moog 109). ... Just like the women's ads they both portray sex appeal to attract their audience. ... The Altoid Company has now put out ads that say "I've got the hots for you." ... So if you have good breath, you are going to have a good night. ... There are some companies like Victoria Secrets who will always show sex appeal, and then some like Coors Light will use it sparingly from time to time. ...

• Word Count: 1482
• Approx Pages: 6
• Grade Level: High School

At that time is when you know you have successfully advertised. ... Many times these advertisements make it seem like you are not "cool- unless you have this product. ... The fact that someone is saying you cannot do something often makes you want to do it that much more. ... Advertisers do not like to show that side of drinking. ... These ads are the ones that make you feel like you're not "in- if you don't use this or wear this. ...

• Word Count: 1931
• Approx Pages: 8
• Has Bibliography

Shows like Dateline NBC and magazines like Consumer reports indicate how manufacturers make untrue claims about their products and later explain that they didn't make any claims that were untrue. ... Should we look at business in a bazaar-like setting? ... You are always happy with the outcome unless you spent more than you intended, but that is your choice. If it is something you need however, you will generally always feel that you have been cheated. In either case you can always depend on the rare enjoyment of those "good deals- you can find once in a while. ...

• Word Count: 1537
• Approx Pages: 6
• Grade Level: High School

Without these discourses, I believe that the world would be like a soda without the fizz. ... They have had various kinds of ads, using animals, fiction and characters which appeal to children like Santa Claus. ... Pepsi uses celebrities like David Beckham, Shakira, Britney Spears, and many more in their ads. ... It's a beverage which is not only drunk by people like you and me, but also by famous celebrities. ... The "Ask for more" slogan also refers to Pepsi in the idea that when you ask for it, you are asking for more than just a regular soda. ...

• Word Count: 2248
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School

The illusion that it creates is that if you wear this you will look a certain way but really you can't because everyone doesn't look the same so if the person in the ad looks good in it that doesn't mean that we will look that way. ... It seems like celebrities have to approve for us to get something because if they don't have it people don't want it. ... If you look on television an observe all the ads you will see that a lot of fast food chains are doing this. ... Why buy things like new cars if there is nothing wrong with the car we have. ... People on the outsi...

• Word Count: 1937
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

In the Gucci ad it shows Actor Chris Evans because he's known for being in lots of movies like Captain America and Fantastic Four. ... These two ads both portray gender and the American dream because today's society it's all about looks and style and how the stuff you wear, live in, or drive define you. ... In advertising you want to make the reader buy the product by making it presentable. There are many ways to sell the product like TV commercials, radio broadcasting, and giant posters. ... Most ads break down stereotypes because they want the reader to feel that them too can ...

• Word Count: 1302
• Approx Pages: 5
• Grade Level: High School

Future opportunities like newer technology and partnering with other companies will greatly contribute to their future. ... I as the representative could inform that person that hey I overheard you say you wish this was new a system and I'm here to tell you that Sony just came out with a product like your speaking of. ... As far as a slogan for Sony goes I think the best to fit them would be (If you're not satisfied, come and we will make you happy). ... Another way is fast online shopping various websites like major companies and online realtors Amazon, Target, Walmart, Best Buy, G...

• Word Count: 1485
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

These advertisements can be found every where you look. ... The 18 to 25 year olds are getting familiar with sex and they think it cool, so why not buy something that will give you sex appeal or pick you up a mate. Product advertisers like the idea that sex sells because it is really easy to make a thirty second commercial about the hot new product that is sure to find you someone to have sex with. ... This happens to play more with food items than clothing or products that you choose because you like. When you go to the grocery store and want to know what the differences between the generi...

• Word Count: 1316
• Approx Pages: 5
• Grade Level: High School

You definitely know an ad when you see it. ... We live in a contradiction between what we are and what we would like to be. ... For a democratic society to function you need engineering of consent of what is to be shown to the people. ... I"d like to compare Franklin's Autobiography with Alger's Ragged Dick (from class lectures on 10/29 and 10/31). ... He talks about cultivated appearances and how if you create a certain kind of appearance you leave a positive image for society. ...

• Word Count: 1730
• Approx Pages: 7
• Grade Level: High School

In Jennifer Pozner's essay "You"re Soaking in It", she stresses how women are continually put down in a wide variety of ways. ... Women are bombarded with this image, or a similar one, on a daily basis, making it seem like it is the norm, when in reality it is not. ... You will find that the women of today are taller and that they weigh less than the women of the past. ... Women believe that the image that they see of actresses and artists in magazines is what they really what that person looks like. ... In addition, even after paying this amount, after three months, you still have t...

• Word Count: 1560
• Approx Pages: 6
• Has Bibliography

Are you sure that you aren't being subconsciously manipulated into making decisions that you wouldn't normally make? ... When you are in a room with 50 people that are talking, but you are only conversing with one person, you can still hear all 50 people. ... You may not realize that you are perceiving those other voices, but you really are. ... If you look at his nose, you will come to realize that it is in fact the male genitalia. ... Both males and females are grossly manipulated by images just like these, which say that if you wear a certain designer's clothes, or drink a ce...

• Word Count: 2298
• Approx Pages: 9

Like I stated before, tobacco companies would sponsor entire television shows including cartoons like "The Flintstones". ... You could tell they were upper class and they were talking about the Camel cigarette. ... They were simply letting the consumers know about their product and why a person might like it. ... They would usually show a woman on the front of the ad and make it seem lady-like to smoke. ... This is where you saw advertisers change they way they advertised. ...

• Word Count: 1545
• Approx Pages: 6
• Grade Level: High School

Put together your own pizza: These will be a campaign going on from October 25th – November 29th, where you design your own pizza on the web and get the chance to win $5000 and a year's supply of all Nestlé's pizza. ... A code will be located inside the packaging, where you can go online to see if you won the grand prize or other give always like signed helmets and jerseys from your local teams like the Chicago Bears, packers, Giants etc. ... We will focus our coupons on the more upscale pizza brands like Digiorno and California pizza kitchen in the beginning of the mont...

• Word Count: 1609
• Approx Pages: 6
• Grade Level: High School

By having the toy car speed on the table, a child can imagine themselves what it would be like to play with the car or even be in the driver's seat; the lights compliment the car to give it a different, more vibrant look which children are attracted to. ... Normally in the commercial you would see children playing with their Happy Meal toy and demonstrating what the toys were capable of doing. ... In this specific commercial, some of the lyrics include "Goat you gotta eat a better diet, fruits and dairy lets go try it! ... McDonald's tries to demonstrate that with the help of Ro...

• Word Count: 1820
• Approx Pages: 7

The dish looks like a home cooked meal. ... The fork on the plate has no food on it like the Kraft Rotini White Cheddar and Broccoli does. ... The Kraft advertisement has food on the fork with the white cheddar cheese falling from it to indicate that the food is so tasteful you wouldn't want to waste time fulfilling yourself with the delight. ... It is visible like the Kraft box in their ad but it doesn't show as much importance because it is in the corner and the camera angle doesn't seem to be focusing on the box as well as the plate with the food on it like the Kraft adver...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: High School

It does not matter whether you read about what's happening in the newspapers, hear it on radio or see it on television, media like journalism is basically how members of a modern democratic society keep in touch. ... Media just brings the sufferings of the whole world to one person, to you or me. ... There simply has to be room in a democratic society for things you may not like to hear. There has to be freedom for the thought you may hate. ... Kids like to emulate their role models. ...

• Word Count: 1567
• Approx Pages: 6
• Grade Level: High School