A good example of the power of brands in today's world is Coca Cola. It is known as the world's most powerful brand and has been valued at 72 billion USD! ... Infact, now a days, it seems like everything can be branded and commodities are no exception. ... Unless that orange happens to be Sunkist, a name that 80% of consumers know and trust. - Russell Hankin, CEO, Sunkist Growers This one sentence encapsulates the essence of Commodity Branding. ... In Peters' world, everything is reduced to a saleable commodity. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School