1. Subliminal Messaging in Advertising
Yet instead of using this power for their own gain, Plato and Aristotle wrote about and discussed the virtuous use of rhetoric. ... The way Lysius presented his argument seduced Phaedrus past reason on the intellectual level, as Lysius crafted his argument causing his style to be more important than substance. ... Aristotle especially emphasizes this when the offense is involved in the affairs of others. ... Even though some people used rhetoric for ill during Plato and Aristotle's time, these people were looked down upon unfavorably. ... Style alone is what convinces Phaedrus: it mesmeri...
- Word Count: 4544
- Approx Pages: 18
- Has Bibliography
- Grade Level: Undergraduate