We are all branded ourselves to a certain degree, we announce ourselves through the clothes we wear, the products we buy and the car we drive, but why? ... Everything you buy brands you to a certain degree, the make of jeans you buy, the logo on your tee-shirt, all of these appeal to you personally for one reason or another - they make you better, happier, special, powerful, confident whatever the emotion this is the status that all brands want to achieve. The psychological aspect of a brand makes a promise to consumers that it offers something of an advantage to you when you buy it, it could ...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

Robertson adds, "North American children nag their parents to buy them something on average of 15 times during each shopping trip, but Mom gives in only half the time" (340). ... While the parents base their purchase solely on the pictures on the packaging they see cute, cuddly animals on it but these animals are more often than not violent and evil (Robertson, 341). Because it is the parents who ultimately purchase the video games because it is out of price range for a child to buy it, the parents are manipulated into buying these games. ...

• Word Count: 3608
• Approx Pages: 14
• Grade Level: Undergraduate

As early as the 1940s, advertisers used a combination of deceiving rhetoric, subliminal messaging and appeals to basic human nature in order to influence consumers to buy their products. ... This approach attracts customers with appealing ideas and manipulates these individuals into buying a certain product, which is both unethical and dangerous in society today. ...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Chauduri et al (2001) define brand loyalty "as a deeply held commitment to re-purchase or re-patronize a preferred product/service consistently in the future ", this behavior will cause same-brand or same brand-set buying behavior while ignoring the situational influences and marketing efforts meant to cause switching behavior. ...

• Word Count: 9844
• Approx Pages: 39