These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on an optimal target market 5. Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. Response analysis where the results of the campaign are examin...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate