1. qualitative & quantitative
Firstly, qualitative research uses words as its basic unit of analysis and this leads the research to be more descriptive and less interpretative than quantitative research (Alasuutari, 1998). ... "Thick description" as coined by Geertz in 1973, would be used as the unit of analysis to include all of the information available to the researcher (quoted in Denscombe, 1998: p. 175). ... The most obvious difference between the two approaches is that, where qualitative research uses words as its basic unit of analysis, quantitative research uses numbers. ... Statistical manipulation is well sui...
- Word Count: 1560
- Approx Pages: 6
- Grade Level: Undergraduate