1. Semiotics
This essay will use a close analysis of a perfume advertisement (still image) to look at the denotations and connotations in order to find out the "myth", as Fiske, reflecting on Barthes, explains "A myth is a story by which culture explains or understands some aspect of reality or nature". The analysis of the advertisement for the fragrance "Night" by Armani sets out to demonstrate how the concept of "myth" shows that "meaning is never "innocent" but has some particular purpose or interest lying behind it which semiotics can uncover" (Strinati:1995:109) The two page spread for Emporio ...
- Word Count: 1672
- Approx Pages: 7