1. Market Research Analysis - Teens
The teenage market, ages twelve to seventeen, is the fastest growing market segment in America. Today's teenagers, comprising 26% of the United States population, are spending more money than ever on material goods. ... There are an estimated 69.8 million people under age 18 (23 million of whom are teenagers) in the United States, making up 26 percent of the U.S. population. These individuals range in ethnicity; 72.4% white, 12.%1 black, 11.2% Latino, 3.6% Asian American and 0.7% Native American. ... While 1.8 million teens made online purchases in 1998, the number is expected to reach...
- Word Count: 2091
- Approx Pages: 8
- Grade Level: High School