1. Marketing paper
Dell explains the meaning of their model as "you actually get to have a relationship with the customer, and that creates valuable information, which, in turn, allows us to leverage our relationships with both supplier and customers. ... The "Virtual integration" strategy focuses on the following: - Customer focus (Business-to-Customer) - Supplier partnerships (Business-to-Business) - Mass customization - Just in time manufacturing The "Virtual integration" strategy is shown below of how Michael Dell explains should be with every company. ... "Get there first" Dell's web site has ...
- Word Count: 1135
- Approx Pages: 5
- Grade Level: Undergraduate