1. Southwest Airlines
Southwest Airlines began its service in 1971. ... It is one of the most profitable and successful airlines in the world. ... The company also doesn't sell tickets through reservation systems used by travel agents. Instead, most tickets are bought at the gate. ... The core values are "humor, altruism, and "luv", the company's stock ticket symbol," says Kelleher (Case Study, Herb Kelleher). ...
- Word Count: 1235
- Approx Pages: 5
- Has Bibliography