The airlines' customer service will be evaluated on customer relation's skills, types of complementary services, promotional incentives, and airline dependability. ... American airlines compared with Southwest airlines does not quite match respectively in regard to employee satisfaction, but they are trying. ... The airline also offers a customer to employee plan: The American Airline's AAdvantage mileage program. Long-term customers of the airline are sent coupons, in which they present to American Airlines personnel who give exceptional service. ... Rank Airline Ratin...

• Word Count: 2974
• Approx Pages: 12
• Has Bibliography
• Grade Level: High School

Industry Background The airline industry is a very unique. ... A trend towards globalisation is noticeable in the airline industry. ... Privatisation of national airlines, liberalization of investment restrictions on national airlines and liberal landing rights are a few opportunities arising as a result of deregulation. ... Airlines incurred substantial losses. ... With the Internet, airlines could change the distribution channels; customers have already started to purchase their airline tickets directly from the airline, bypassing the traditional travel agencies. ...

• Word Count: 4942
• Approx Pages: 20
• Has Bibliography
• Grade Level: Undergraduate