For many years Southwest had led the airline industry in providing the lowest cost for airfare. ... Other airlines could not compete because of one major advantage Southwest had over them and that was fuel pricing. ... Other airlines fuel costs accounted for more than 40% of ticket prices while Southwest's fuel only accounted for about 15% of ticket prices. ... They now compete with Allegiant, Frontier and Spirit Airlines for that title. ... On the other hand, Southwest can still be called the cheapest airline when compared to the other large airlines such as Delta, American and Unite...

• Word Count: 539
• Approx Pages: 2
• Has Bibliography